Campaign of the Week

Features

UKSA launches expanded Rights Holder Awards section for 2024: celebrating the role of arts venues, media owners and sports rights holders

What makes a perfect naming rights partnership? Ten factors to consider

Stadium and venue naming rights continues to be one of the most dynamic segments of the sponsorship business. Like everything, it suffered a setback during Covid-19, when sports and cultural arenas stood empty for months. But the sector has bounced...

AELTC partner Vodafone's 5G headsets boost visually impaired fans live Wimbledon experience

Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)

FIFA Women’s World Cup 2023: Gauging passion in key participating markets

The FIFA Women’s World Cup 2023 is set to break attendance records for women’s sports – so where is interest the highest?

With the FIFA Women's World Cup 2023 under way and attendance records already being smashed, we dip into...

Duracell activates Williams F1 racing tie-up via 'Screaming Laps & American Drivers in Energy' campaign

Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)