SPONSORSPARTNERS
Stadium and venue naming rights continues to be one of the most dynamic segments of the sponsorship business. Like everything, it suffered a setback during Covid-19, when sports and cultural arenas stood empty for months. But the sector has bounced...
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The FIFA Women’s World Cup 2023 is set to break attendance records for women’s sports – so where is interest the highest?
With the FIFA Women's World Cup 2023 under way and attendance records already being smashed, we dip into...
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)